Perfectly Engineered

Winsor & Newton

Show off the art machines that ensure the high quality of W&N Professional Acrylic paints.

We filmed each meticulous test every Professional Acrylic paint goes through in their London laboratory.
This to show our audience how dedicated the brand is to ensuring their paints are perfect in terms of colour, texture, viscosity and more.

We created 5 hero films that featured a different machine and relevant artist benefit.

They were used across social media and on their website.

To help educate the art community we also partnered with specialist blogs which featured banners to support the post.

(click for full article)