To help the capital’s post-COVID recovery, we were tasked by Sadiq Khan to to bring tourism back to London in
“The UK’s biggest ever domestic tourism campaign”.

Building on the success of the (pre-pandemic) Let’s Do London campaign, our challenge was to remind people about the memories they’d already made there and all the stories still waiting to be told.

Kicking the campaign off with a 30” TVC spot, we created a narrative that seamlessly weaved together different people enjoying different aspects of London. Reflecting the capital’s energy, it reminded viewers of some of the world-leading attractions and entertainment that make the long journey on the M4 (and Easyjet) worthwhile.

While the TVC gave us the breathing space needed to weave together the memories of different London-goers, we saw OOH as a chance to quickly land even more of what there is to do.

Across social, we then created a suite of assets that inspired a whole host of different audiences with a whole host of things to do.