AWARDS
TWITTER AWARDS 2020 | Best Purpose Campaign
CREATIVEPOOL 2020 | SILVER – EFFECTIVENESS | BRONZE – SOCIAL |PEOPLE’S CHOICE – EFFECTIVENESS + SOCIAL + INTEGRATED | DIGITAL (FINALIST)
SOCIAL BUZZ 2020 | Best Integrated + Most Effective Use of a Chatbot (FINALIST)
DMA 2020 | SILVER Best Brand Building + Best Use of Social | Best Thoughtful Marketing (FINALIST)

Launch Simple’s purpose-led proposition while staying relevant to Gen Z.

In the UK, nearly 1 in 3 teens experience online bullying – and it’s only getting worse.
As the UK’s No.1 skincare brand, Simple wanted to make a stand. 

In-line with their new brand purpose – being Kind to People – our aim was to make a real difference by reaching out to their teen audience in a totally new way. 

With help from Ditch the Label, an international anti-bullying charity, and Little Mix, a band that has been directly affected by this issue, we encouraged Gen Z to stand tall, wipe away the hate, and #ChooseKindness.

Using a phased approach, we first highlighted the issue through promoted social posts.

We also worked with Twitter to create a Bot experience where people could watch bespoke content, get help from Ditch The Label and share the campaign to show their support.