AWARDS
Digital Impact 2019 |GOLD – communication as part of an integrated campaign | Silver – FROM THE FMCG sector
DMA 2019 | BEST USE OF SOCIAL MEDIA (FINALIST)
THe drum DADI 2019 | Integrated Marketing Campaign | Most Effective Use of Social Media (FINALIST)
CREATIVEPOOL 2019 | BRONZE – EffectivenesS | PEOPLE’S CHOICE – Effectiveness | PEOPLE’S CHOICE – Integrated

Help Simple gain relevancy in a new Gen Z climate focused on empowerment.

We partnered with the world’s biggest girl band to connect to 24-year olds and launch a Limited Edition range of Simple products. Using bite-sized, engaging content featuring four different looks on four different ladies showed that whoever you are, however you play with your make-up, our products work.

We tailored content across platforms to appeal to our audience: